Alser Puerto Sagunto budgets for a €150,000 deficit and seeks support from its fans

Alser BM Puerto Sagunto held its Ordinary General Meeting of Members this Friday, attended by around one hundred members.

The meeting began with a presentation of the financial matters by its president, Juanjo Bataller, and its Vice-President for Finance, Rafael García Marín, who were accompanied throughout by the club’s financial driving force, Julian Castellblanque, manager of the Alser company.

Last season ended with a deficit of €26,000, but most concerning was the deficit forecast for this season: despite reducing squad costs by almost €150,000, a further deficit of €150,000 is still expected, which Alser cannot cover at present. The reasons for this poor financial situation are the reduction in subsidies—last year there were extraordinary contributions from the Town Hall, whereas this year there are not—and the withdrawal of business support from some of last season’s main sponsors. Bataller also presented the social and sporting aspects of the previous season’s balance sheet. During the questions and comments session, some attendees expressed their complaints and opinions about sporting matters, the squad composition and poor sporting performances. Bataller stated that in the Asobal League, “financial considerations condition sporting matters” and that, despite the sporting risk, “this board prioritises safeguarding the club’s stability”.

To conclude, the Vice-President for Communications and Marketing, Carlos Argente, presented one of the solutions proposed to the members to stabilise the organisation’s finances: an original “emotional capital increase” campaign involving donation bonds of various amounts, which Alser has launched under the slogan “PSG Bonds: Sponsor the Asobal dream”. Argente stated that “Valencia CF SAD managed in 2009 to mobilise more than 27,000 people in a capital increase that gave members little more than discounts on season tickets, and above all a sense of emotional commitment to the club”. We are not an SAD, but through these donations, our members’ emotional commitment is strengthened, while the city’s businesses and shops are also encouraged to support the club. The club’s challenge is to raise around €200,000 through 800 bonds worth €100, €200, €500 and €1,000.

The campaign will be supported by a number of adverts featuring various figures from the club to promote the purchase of the PSG Bonds.

All the information about the PSG BOND campaign

Translation produced using artificial intelligence.