FERTIBERIA RENEWS SPONSORSHIP OF PUERTO DE SAGUNTO HANDBALL

Fertiberia’s sponsorship secures the future for another year of BM Puerto Sagunto, who compete at the highest level in the ASOBAL league

BM Puerto Sagunto and Sagunto Town Council have received official confirmation from Fertiberia, S.A., that the company will continue sponsoring the red-and-white club for the new 2020–2021 season. This company in the chemical sector, one of the European Union’s leading producers of fertilisers, ammonia and derivatives, and with a significant presence in Puerto de Sagunto, is thus doubling down on its support for handball and our city, marking its ninth consecutive year of sponsorship.

The negotiations involved the Club President, Juan José Bataller; the Mayor of Sagunto, Darío Moreno; and, on behalf of Fertiberia, the Industrial Director, David Herrero, and the Plant Director, Salvador Ferri. This year, the negotiations were delayed by several circumstances. Firstly, the crisis caused by COVID-19, which forced Fertiberia, like Spanish industry as a whole, to adjust its plans for this year. Secondly, the company’s recent change of shareholders, with all the bureaucratic procedures involved in this type of sale and purchase operation, which delayed the usual negotiation timetable for activities outside the business, such as sponsorships.

In a statement, the Mayor of Sagunto, Darío Moreno, said this was good news for our city “because it allows the company to remain associated with a project that goes far beyond sport, bringing our community together and conveying values to our young people”. The Mayor also highlighted the benefits this sponsorship represents for the company: “investing in this sponsorship is not merely spending on marketing; this sponsorship is corporate social responsibility, it leaves a mark that improves our society and allows the company to associate itself with one of the great sporting assets our city has, namely Puerto Sagunto Handball”.

For his part, Club President Juan José Bataller said he was “very pleased that Fertiberia will continue sponsoring the club, which will allow the first team to remain in the Sacyr-ASOBAL League for another year.” He also “wishes to expressly thank the Mayor for all the effort and dedication that have led to this agreement at a very difficult economic time for everyone”.

Finally, Fertiberia’s Plant Director, Salvador Ferri, stated that “we are very pleased to have been able to renew our support for the club for another year, despite the added difficulties, which were by no means insignificant. This reflects our commitment to supporting sport in such difficult times and also allows us to contribute to the city’s development, beyond the industrial commitment we have maintained with it for more than 30 years”.

The official sponsorship signing will take place in the coming days, but the red-and-white club is already in a position to finalise the various arrangements for assembling the squad it will have next season.

Translation produced using artificial intelligence.