Our Business Club continues to grow, reinforcing our firm commitment to it

Yesterday, a meeting was held in the VIP room of our Port de Sagunt Pavilion with sponsors and members of the board of directors for a new learning and networking session.

At the meeting, business experience and sport once again went hand in hand under the motto “Building bridges between business and sport”.

The event reinforced the purpose for which the organisation’s Business Club was founded: to become a meeting point where sporting values, teamwork, resilience and leadership are transformed into lessons applicable to a business; and, on the other hand, to create a community in which sport and business mutually strengthen each other to drive economic and social development in our region.

“Sports sponsorships must always provide a return, and at the club we are more than focused on ensuring that the value for the sponsor exceeds the investment,” said Hugo de Juan, Fertiberia Balonmano Puerto Sagunto’s commercial and marketing vice-president.

“In my view, corporate social responsibility is not merely a trend, but a strategic tool for generating value, reputation and cohesion in any type of organisation. Sport gives back what you invest in it, provided you do so with vision and consistency. It is not about putting up a logo; it is about putting in soul,” shared Raquel Espinosa Elena, Head of Marketing at Maxcolchon, in her inspiring presentation entitled “A Valencian CSR experience in sport”.

After the talk, there was a brief discussion among businesspeople and sponsors, allowing them to exchange examples of real sponsorship cases in sport. How to measure return, link a brand to values and turn collaboration into a genuine competitive advantage were among the points discussed.

On behalf of the club, we would like to thank all the sponsors and professionals who took part in this edition. Each session demonstrates that sport is a management lever and a source of real impact on the business community.

Translation produced using artificial intelligence.